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Off to the Wild Wild West: Gummel, Franz and Konrad Make Their Fortune with the Chuchichäschtli

Annemarie Regez

  • 2190


In the mid-1950s, three adventurous Swiss men from the narrow confines of central Switzerland set off on a journey to the land of unlimited possibilities. Franz Auf der Maur, Konrad Rickenbach and Franz (Gummel) Schmidig found themselves in California. With some luck and by dint of hard work, the three of them became prosperous selling Chuchichäschtli (from Swiss German: “kitchen cabinets”) from their successful shop. Their closely interwoven life stories are characterized by their common Swiss origins and an extraordinary friendship. (176pp. full-color illus. Masthof Press, 2024.)


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